What I Do
Concept Development
Where vision becomes physical strategy.
Overview
Every idea needs structure to become real. I develop concepts that merge purpose, usability, and storytelling — shaping ideas into future-ready products, visuals, and campaigns that connect innovation with emotion.
What we do
I turn insights into human-centered design proposals rooted in strategy and interdisciplinary research.
From packaging to products, I create ideas that deliver both technical and emotional impact.
Concept Development
Where vision becomes physical strategy.
Overview
Every idea needs structure to become real. I develop concepts that merge purpose, usability, and storytelling — shaping ideas into future-ready products, visuals, and campaigns that connect innovation with emotion.
What we do
I turn insights into human-centered design proposals rooted in strategy and interdisciplinary research.
From packaging to products, I create ideas that deliver both technical and emotional impact.
Creative Direction & Product Language
Design isn’t styling — it’s system thinking.
Overview
Design goes beyond aesthetics it’s about coherence. I define the visual and functional identity of products, from early ideation to final expression.
What we do
I lead the creative direction of physical products through color, material, and finish (CMF), aligning with brand values and crafting narratives that connect users with meaning.
Materials & Prototyping
From bio-based to recycled — materiality is our tool for change.
Overview
Materials define both form and ethics. I explore, test, and validate materials not only for aesthetics but also for sustainability, performance, and feasibility.
What we do
I develop high-fidelity prototypes and material studies to evaluate ergonomics, assembly, durability, and environmental impact. I collaborate with local and global suppliers to ensure traceability and circular potential.
Design Refinement & Engineering Support
Precision makes design real.
Overview
Strong concepts must also be manufacturable. I refine every detail to ensure the final product meets its technical, aesthetic, and strategic goals.
What we do
I optimize geometry, usability, and production specifications.
I work closely with engineers and manufacturers to guarantee cost-efficiency, scalability, and compliance.
Production Oversight & Impact Scaling
From prototype to product — responsibly.
Overview
Design doesn’t end with a render. I oversee the full transition from prototype to production, ensuring each solution remains true to its intent.
What we do
I coordinate with manufacturing partners to address challenges in cost, tooling, materials, and regulatory standards.
My goal is to deliver solutions ready for the real world — and for real impact.